This photo was taken in coordination with Because We Carry and the municipalities of Lesvos. Photo by Angela Luna.
We are built on a foundation of giving. With any purchase from the brand, a portion of the proceeds will go towards donating the most needed products to refugees. This is only the beginning, as we look to establishing a future nonprofit to implement other charitable projects.
1) Is it a solution? 2) Is it innovative? 3) Will it help?
This is the mission of Adiff, a new humanitarian fashion brand that is dedicated to addressing global issues through design, driving innovation, and performing large scale donations. Created in response to the current refugee crisis, each garment offers a designed solution for one or more issues that refugees face on a daily basis. The clothing is unisex and one-size, with jackets that serve multiple purposes, and are also functional, durable, weatherproof, and prepared to be worn in numerous environments.
With any purchase from the brand, a portion of proceeds will go towards donations to refugees. Based on a donation-driven business model, the goal is to repurpose the money that comes into the fashion industry and redirect it towards supporting humanitarian initiatives. Woven within our mission is a focus on transparent, ethical, and sustainable production. The brand not only assists refugees, but also creates awareness and education about the global issue itself, using fashion as the medium.
Photos taken during Adiff's trip to Greece, while conducting research and user testing the collection.