your new everyday uniform

lifeline basics

The mission: Change the way we buy basics, consume, and recycle—and finally, close the loop. We haven't figured it out completely, but we're making a promise to take the first step towards rewiring the way our industry works.

When you buy a lifeline basic, it comes along with a promise: whenever you are ready for a new one, you can swap it out for a lower price anytime. Send us the old one and we'll give it new life.

Step 1


With the purchase of any basics, you're automatically enrolled into our upcycling program.

step 2


Anytime after one year, swap it for a discounted cost.

step 3


When you get your new piece, send back the old one in our reusable mailer so we can give it new life.

We will use your old piece to create new product—let's close the loop!

tank [black]


tank [white]


tshirt - v [black]


tshirt - v [white]


tshirt - pocket [black]


tshirt - pocket [white]




Pre-order is live! First 142 email signups get an exclusive discount code.