What is ADIFF?


Functional clothing for style & survival. Design that not only responds to global issues, but drives awareness.

ADIFF is a humanitarian outerwear startup that utilizes the fashion industry to provide aid for global displacement. Built on a donation-based business model, our innovative and transformable products provide solutions for the immediate needs of displacement, while also being relevant in today’s consumer outerwear market.

Donate a tent jacket this holiday season!


Microsoft commercial

Recognize our product in the new Microsoft/HP campaign? Check out our founder featured in the nationwide commercial, and look for it on TV!



Check out our INSIDER video that went viral with over 32 million views on Facebook!



Can Fashion Save Lives? Watch our founder's second TEDx video, which discusses the lifesaving abilities of clothing and fashion.