What is ADIFF?


Design that not only responds to global issues, but drives awareness.

ADIFF is a humanitarian outerwear startup that utilizes the fashion industry to provide aid for global displacement. Built on a donation-based business model, our innovative and transformable products provide solutions for the immediate needs of displacement, while also being relevant in today’s consumer outerwear market.


Microsoft commercial

Recognize our product in the new Microsoft/HP campaign? Check out our founder featured in the nationwide commercial, and look for it on TV!



Check out our INSIDER video that went viral with over 32 million views on Facebook!


ted talk

Can fashion be a cause for social change? As a response to the refugee crisis, Angela Luna designed an innovative clothing line to meet the needs of refugees. In this passionate talk, she challenges the narrative of the fashion industry as being disconnected from global issues, and instead demonstrates its role as a movement for change.

From TEDxCoventGardenWomen